Lipika Roy

About Lipika Roy

As Brand Head at Mosaic Wellness, I oversee holistic brand strategies for Little Joys, emphasizing trust-building through the “Approved by Moms, Loved by Kids” philosophy. My role includes leading 360° campaigns across digital, offline, influencer, and retail channels. Recognized in the Mosaic Multipliers cohort, I focus on enhancing brand awareness and delivering meaningful experiences to consumers. I hold a PGDM-C in Strategic Marketing and Communication from MICA, Ahmedabad. With expertise in campaign management and strategy implementation, I am driven to foster impactful brand connections and elevate visibility. My aim is to contribute to organisational growth through innovative storytelling and consumer-centric strategies.

Experience

1. Brand Head

   Mosaic Wellness

   May 2025 — Present · Mumbai, IN

   Heading all things brand for Little Joys, building trust with parents through the “Approved by Moms, Loved by Kids” philosophy- Driving end-to-end 360° campaigns across digital, offline, influencer, and retail- from school outreach and brand love campaigns to influencer-led storytelling- Steering brand health research and brand tracks for Little Joys, Be Bodywise and Man Matters to measure awareness, consideration and brand funnels. Translating learnings into actionable campaigns, sharper positioning, and consumer-facing communication- Selected for the first cohort of Mosaic Multipliers

Education

• Shri Shikshayatan College

  B.Com. (Hons.), Accounting and Finance

• MICA | The School of Ideas

  PGDM-C, Strategic Marketing and Communication

• GrowthSchool

  Product Marketing