Lipika Ganguli
Marketing Director @Royal Canin
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WORK HISTORY
Marketing Director @Royal Canin
Mumbai, IN
As a head of marketing I am responsible for developing and implementing marketing strategies as per the organisation OGSM, driving brand awareness, brand positioning and increasing market share of Royal Canin in India, As a part of the India leadership team, I carry the responsibility of ensuring that the strategic vision resonate across all channels and touchpoints, creating a cohesive brand experience for consumersDriving growth across product categories - both topline and bottom-line responsibility, Generation of trials (New to Brand) Drive recommendation (Organic & paid) and making the portfolio relevant at key moments of consumer lifecycle are some key responsibilities I drive with a passionSome notable initiatives have been the Launch of the D2C business for Royal Canin in India. I manage the overall P&L and all the constituents of the business- Licence partners| Platform | Legal and regulatory compliances | OMS | Last mile delivery | Product | Pricing | Marketing | inventory management & Path to break even by year 3Launch of CRM. Salesforce automation. CRM definitions. Marketing automation. Campaign management targeting at > 22% Retention in year 1
ABOUT LIPIKA GANGULI
A marketing leader with diverse and rich marketing experience and a proven track record in brand building, consumer marketing, digital transformations and creating GTM strategies that drive revenue, new consumer acquisition and existing customer retention. With more than 24 years of experience in diverse industries like Fashion and retail, Automotive, Telecom and more recently FMCG, I have spearheaded numerous projects and campaigns that have significantly boosted saliency for the brand and revenue growth for the organisation. I believe in constant innovation and repivoting my approach towards consumer as the landscape is dynamic and so are the consumption habits and spaces where one can find ones audience. Hence thinking outside in and keeping consumer needs first, has been a principle that\'s always worked. I am at present heading Marketing, D2C and CRM for Royal Canin India, a Div of MARS Inc. and have previously worked with a diverse set of companies that are market leaders, Hero Motors, Reliance Brands, Bharti Airtel, I have also had the opportunity to learn and grow in the most challenging, fast paced and progressive environments. Now playing a leadership role for over 15 years, I also essay the role of identifying, nurturing & mentoring talent and creating a culture that is inclusive and creates value for all. Specialties:Strategic marketing built on Consumer InsightsBusiness strategy based on an ROI frameworkBrand managementDigital marketingSocial media & Content creationCampaign managementPerformance marketingProject managementBlend of Critical and creative thinkingProject managementCampaign managementEcommerce specialist – UI/UXContent creatorStrong negotiation skillsCRM and loyaltyD2C UI/UX architect Mentor & Coach
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