Lipika Bijor

About Lipika Bijor

I work at the intersection of account management and business development in the programmatic advertising space. My role involves onboarding and managing partners, ensuring smooth campaign delivery, and optimizing performance. At the same time, I focus on building strategic partnerships with leading companies to unlock new opportunities and scale growth.With hands-on experience across multiple ad formats (Banner, Video, Native, Push, Pop, and CTV) and integrations via ORTB, VAST, JS Tags, XML, and Pre-bid, I bridge the gap between partner needs and business goals.I’m passionate about creating long-term relationships, solving challenges, and delivering results that help both partners and our business grow.Feel free to connect with me to expand our network:l•••••@[email protected]

Experience

1. Programmatic Advertising Executive

   Adbite Llc

   May 2024 — Present · Indore, IN

   I manage the end-to-end lifecycle of demand and supply partners in the programmatic ecosystem. My role involves onboarding new partners, optimizing accounts, and ensuring seamless campaign delivery. I focus on building strong, long-term relationships by aligning with partner goals, maximizing revenue opportunities, and resolving operational challenges. I also engage with top-tier companies to explore strategic collaborations and expand business growth.

Education

• Bal Bharati Public School

  Commerce and Maths

• Devi Ahilya Vishwavidyalaya

  Postgraduate Degree, Masters of Business Administration, in Advertising and Public Relations

• Barkatullah University Institute of Technology (BUIT), Bhopal

  Bachelor of Commerce - BCom, Honors/Regents High School/Secondary Diploma Program