Lipika Bhattacharya
Marketing and Client Service professional with 15+ years of experience driving brand growth through consumer insights, engagement, and retention.
- Role
- Strategic Marketing Manager at MANE
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Lipika Bhattacharya
Marketing Specialist focused on Brand & Communication, Business Enablement, Content…
Experience
Strategic Marketing Manager
Sep 2022 — Present · Hyderabad, IN
Spearheaded marketing strategies that increased brand visibility and drove a 15% YoY growth in savory product sales.• Designed and executed multi-channel campaigns for new savory launches, achieving a 20% lift in customer engagement.• Conducted consumer behavior analysis in the savory segment to identify flavor trends and optimize product positioning.• Developed client-specific marketing solutions addressing challenges in savory product differentiation and market penetration.• Delivered compelling presentations showcasing savory innovations, resulting in a 30% increase in client adoption.• Collaborated with sales and evaluation teams to define olfactory direction for savory briefs, contributing to a 25%-win rate.• Partnered with R&D, culinary, and commercial teams to ensure cohesive messaging and brand identity across savory portfolios.• Facilitated internal alignment on savory marketing programs, enhancing cross-departmental execution and efficiency.• Tracked savory market trends and competitive launches to inform strategic decisions and flavor innovation pipelines.• Leveraged consumer insights to guide the development of new savory profiles, resulting in successful market entries.
Education
Mahatma Gandhi Kashi Vidyapith
Master's degree
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