Lipika R.
Ex-LVMH, Ex-PayPal | Beauty Marketer | Creative 360° Brand Campaigns Driving Impact, Community + Events Marketing
- Role
- Marketing Lead at House IQ
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Lipika R.
I’m a creative consumer marketer with 5+ years of experience delivering impactful 360° strategies and community campaigns that drive growth. With a strong focus in beauty and innovation, I’m passionate about creating bold, disruptive campaigns that resonate with consumers and build authentic brand connections.A bit about me: Led integrated marketing strategies that align brand partnerships with digital, social, and PR campaigns to maximize reach and engagement. Spearheaded community-centric influencer marketing campaigns, building strong brand partnerships that drive brand loyalty and awareness through authentic collaborations. Deep experience leveraging Gen Z insights and trends to craft targeted campaigns that resonate with younger audiences, using influencer partnerships and e-commerce strategies to enhance brand perception. I’m committed to empowering self-expression through brand storytelling and would love to connect if you’re interested in building impactful brands or creating authentic consumer relationships. Reach me at: l••••••••@gmail.com.
Experience
Marketing Lead
Jun 2025 — Present
Education
Georgetown University McDonough School of Business
Master of Business Administration - MBA, Business Administration and Management, General
Columbia University
Bachelor's degree, Psychology
2014 — 2018
Barnard College
Bachelor’s Degree, Psychology
2014 — 2018
The Dalton School
High School
2002 — 2014
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