Lionel Parra
Marketing Manager Companion Animal @Virbac
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WORK HISTORY
Marketing Manager Companion Animal @Virbac
Nice, FR
Management of the whole companion animal portfolio for Virbac France (20 new products launched and +11% CAGR in net sales over the past 4 years)Vaccines, Nutrition, Diagnostic, Surgery, Specialties and PetcareP & L management of > 80 brands and 380 sku’sPortfolio improvement and extension in coordination with global team & business developmentStrategic plan for Veterinary HPM, nutritional brand (+15% in CAGR 4 years)Reorganization and development of the marketing team (8 people)
EDUCATION
Emlyon Business School
Certification, Digital Marketing
Institut de Management des Industries de la santé (IMIS)
MBA, Marketing, management...
Continental digital
Professional development in digital, Inbound solutions (SEO, SEA, Blog, social media)
University of Science Claude Bernard Lyon 1
DEA, Biochemistry
ABOUT LIONEL PARRA
Smart marketing manager, I have a robust experience across health in pharmacy channel…
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