Lionel Bounoua
Head of Editorial Strategy and Content @Choose Paris Region
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WORK HISTORY
Head of Editorial Strategy and Content @Choose Paris Region
Saint-Ouen, FR
EDUCATION
HEC Paris
Executive Master, Marketing, Sales, Communication and Business Strategy
Stanford University
Social Psychology and Human Inference , Seminar lead by Professor Lee Ross, co-founder of the Stanford Center on Conflict and Negociation
Université Polytechnique Hauts-de-France
MASTER, Modern History
Sciences Po
Certificate in Public Affairs and Influence Strategy, Affaires Publiques et Partenariats Public-Privé
ABOUT LIONEL BOUNOUA
Through a mix of professional paths and serendipity, I have been actively promoting the Greater Paris region for over 20 years. From Petit Futé travel guides to ELLE & ELLE DECO Paris, through the development of VivaTech and the Paris 2024 Games, my home region has offered me the opportunity to design, lead, and manage projects of international scope. My creative, results-driven profile revolves around my professional triptych:**Strategy - Business - Communication — meaning the ability to communicate, persuade, build networks, and develop projects and content that position companies within their markets and institutions within their public environment, both in France and internationally- Strong ability to understand client & partners expectations and deliver tailored, ROI-focused solutions - 20 years of media experience in implementing campaigns, public relations, and press strategies - Leadership, vision, and the ability to unite and manage around a project, brand, business, or territory**- Strong writing, synthesis, and public speaking skills - Proven expertise in institutional relations, governance, press, and partnerships - Deep knowledge of Île-de-France’s territorial challenges - Diplomacy, political acumen, and ability to thrive in complex, high-pressure environments - Extensive experience with major international events and professional trade shows I have worked with leading brands such as ELLE, ELLE DECO, PARIS MATCH, LE PETIT FUTÉ, VIVA TECHNOLOGY, and have actively collaborated on regional and international media strategies for SNCF, TGV, Transilien, RATP, Île‑de‑France Mobilités, Le Bon Marché, Le Printemps, Westfield Unibail, Roche Bobois, Amazon, and many more. Within Choose Paris Region and for Region île-de-France l, I support key territorial partners in international promotion projects and initiatives, including Métropole du Grand Paris, City of Paris, SGP, Grand Paris Aménagement, SNCF Immobilier, SNCF Gares & Connexions, Groupe RATP, Paris‑Saclay, among others.
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