Liona Quiney
Senior Executive - Digital Marketing @JioHotstar
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WORK HISTORY
Senior Executive - Digital Marketing @JioHotstar
Mumbai, IN
Develop and optimize media strategies across digital channels (search, display, video) with precise audience identification and platform selection based on targeting.Manage end-to-end campaign execution, from planning and budgeting to tracking performance and reporting.Collaborate with creative, data, and analytics teams to ensure effective targeting and messaging.Continuously optimize campaigns by analyzing key performance metrics like CPC, CPM, CTR, and conversion rates.Leverage programmatic platforms like DV360 to maximize reach and performance.Monitor competitors and market trends to provide actionable insights for campaign improvements.
EDUCATION
Welingkar Institute of Management
Post Graduate Diploma in Management , Marketing
St. Andrew's College of Arts, Science and Commerce
Business/Commerce, General
St. Andrew's College of Arts, Science and Commerce
Bachelor of Management Studies (BMS), Business, Management, Marketing, and Related Support Services
ABOUT LIONA QUINEY
Digital Marketing at JioHotstar | Ex - Zee5
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