Linz Shelton

About Linz Shelton

I lead global creator marketing programs that drive both cultural relevance and business results. My experience spans consumer technology, luxury fashion and social commerce, and I focus on systems that scale creator partnership and performance.At Meta I built and currently lead the Influencer & Creator Marketing function for Reality Labs. My team supports VR/MR (Meta Quest), content (Oculus Studios, Beat Saber), wearables (Ray-Ban Meta AI glasses, Oakley Meta AI glasses, Meta Ray-Ban Display, and Neural Band), and the Metaverse (Horizon Worlds, Horizon OS, Meta Quest Store, and Avatars), partnering with a wide range of creators and talent to build demand, usage and advocacy in priority markets worldwide.I also established the measurement approach that quantifies incremental creator impact on awareness, consideration and sales, enabling creator investment to be planned, modeled and optimized as a core growth channel.Before Meta I led creator led growth and monetization at THE YES, a fashion shopping startup acquired by Pinterest. Prior to that I directed global social and influencer strategy for the Capri Holdings portfolio including Michael Kors, with partnership across Jimmy Choo and Versace to support digital commerce and cultural reach at scale. Earlier roles include global social leadership at YOOX Net-a-Porter and digital strategy at L2, working with major brands to improve performance across social, mobile and e-commerce. I began my career by launching and selling a Y2K fashion accessories brand, CUFFZ by Linz that returned in a 2023 collaboration with Marc Jacobs.

Experience

1. Global Lead, Influencer & Creator Marketing Meta Reality Labs

   Meta

   Jan 2022 — Present · NY, US

   Built the global creator and influencer marketing function for Meta’s consumer tech products — shifting launches and always-on growth motions toward creator influence as a measurable driver of adoption and revenue.• Lead a high-performing global organization supporting Ray-Ban Meta smart glasses, Meta Quest VR and emerging wearables, overseeing creator strategy, partnerships, integrated activations and scaled programs.• Manage creator operations across major international markets including the United States, Canada, the United Kingdom, France, Germany, Italy, Spain, Australia, Mexico, Brazil, India and the UAE, partnering with cultural leaders and large creator networks across tech, fashion, sports, gaming and entertainment.• Architected the measurement systems that quantify incremental impact on awareness, consideration and sales, enabling creator investment to be modeled and optimized like other core growth channels and informing long-range business planning.• Demonstrated creators as a high-performing growth lever across multiple product lines, driving continued expansion in investment, capability and commercial accountability.• Lead Scaled Creator product strategy, partnering with Product, Engineering, Data Science, and Sales to design and scale end-to-end creator engagement systems on Meta platforms - spanning outreach (notifications, email, in-app prompts), onboarding (Meta AI app, Creator Affiliate Portal), monetization, and performance measurement to drive creator-led sales of Reality Labs hardware and software.

Education

• UCLA

  B.A., English Literature

  2003 — 2006

• University of London

  Coursework in English Literature and Theatre

  2002 — 2003

• NYU Stern School of Business

  Master of Business Administration (MBA), Luxury & Retail Marketing, Finance and Social Entrepreneurship

  2010 — 2012

Skills

• Brand Management
• Marketing Strategy
• Social Media
• Online Advertising
• Competitive Analysis
• Html + Css
• Digital Strategy
• Digital Media
• Luxury Brand Marketing
• Strategy
• E-Commerce
• Digital Marketing
• Social Media Strategy
• Online Retail
• Social Networking
• Social Media Marketing
• Entrepreneurship
• Marketing
• Business Strategy
• New Media
• SEO