Linyue Zhang
Junior Brand Manager @Scs Direct Inc
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WORK HISTORY
Junior Brand Manager @Scs Direct Inc
Trumbull, CT, US
Managed marketing strategies and inventory for seven in-house brands across 500+ SKUs; ensured strong product visibility, availability, and sales performance on the Amazon platform by monitoring and ensuring inventory availability, assessing competitor pricing, and maintaining adherence to Amazon listing requirements• Created and optimized Amazon listing pages; developed and implemented Amazon A+ content, effective infographics showcasing product functionality, multi-product parent/child ASIN formatting, seasonal promotions and overall SEO• Forecasted monthly sales by product and adjusted digital and retail marketing strategies; coordinated inventory flow between Amazon FBA, AWD warehouses, company stockrooms, and suppliers to align with seasonal demand• Led communications with supplier factories to negotiate cost-effective pricing, minimum order quantities, and import logistics; reduced FOB costs, improved profit margins, and ensured timely goods readiness
EDUCATION
University of Michigan
Bachelor of Arts - BA
University of Washington
Economics
Cornell Johnson Graduate School of Management
Master's degree
Crean Lutheran High School (CLHS)
4.3
ABOUT LINYUE ZHANG
I am currently a Master\'s student pursuing an MPS in Management at Cornell University. With my hands-on experience in e-commerce, digital marketing, and search engine optimization gained at top agencies, I am eager to apply my expertise and skills to a marketing internship now or a full-time job starting in May 2024. WHAT I CAN DO: • Analyze the client\'s current marketing strategy, encompassing social media, search engine, and online shopping methods, and develop marketing proposals for clients. • Contribute to enhancing the performance of online shopping methods by creating posters and content for campaigns, as well as designing interactions with the target audience. • Select and optimize dropdown keywords and daily keywords for posts and articles on social media and search engines. • Revamp and reorganize content on various platforms such as Google Map, Apple map to expand exposure. • Optimize digital ad placements, budgets, and ROI through data analysis using tools like Microsoft Excel, Microsoft Access, and Tableau. ABOUT ME: I came to the United States from China at the age of 15, shortly after my younger sister was born. These experiences in both countries have significantly enriched my life, fostering the ability to think from diverse perspectives and teaching me how to swiftly adapt to different environments. Following the completion of my Bachelor\'s degree in Economics and internships, I realized my strong interest in Marketing and Management. I am characterized as kind, responsive, detail-oriented, and collaborative. Thriving in dynamic and fast-paced settings, I excel when working alongside motivated team members, driven by a passion for making positive impacts. CONTACT ME: Connect with me or email me at l••••@cornell.edu!
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