Linsey R.
Email and Social Media Marketing Specialist @Kampgrounds Of America, Inc
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WORK HISTORY
Email and Social Media Marketing Specialist @Kampgrounds Of America, Inc
Billings, MT, US
Manage email marketing strategy for 50 parks, reaching a combined audience of over subscribers across North America.Drive guest engagement and revenue growth, contributing to an estimated $4–6 million in annual bookings through targeted digital marketing efforts.Plan, build, and deploy 250+ email campaigns per month, supporting both local park promotions and national brand initiatives.Increased average email open rates by 25% YoY, achieving above-industry benchmark rates (30%+ average open rate).Boosted click-through rates by 18% through advanced segmentation, A/B testing, and message personalization.Coordinate and maintain a dynamic marketing calendar across multiple parks and teams, ensuring over 98% on-time campaign execution.Analyze performance metrics across campaigns, directly influencing marketing optimizations that improve conversion rates and drive incremental revenue per guest.Spearhead creative brainstorming and innovation sessions, helping launch new seasonal campaigns that generated a 20% lift in bookings during key travel periods.Integrate global email marketing best practices to elevate KOA’s digital guest experience and maximize customer lifecycle value.Support social content initiatives that expand reach and strengthen brand loyalty, aligning messaging across email and social channels.
EDUCATION
Marian University of Fond du Lac
Marketing, Public Relations, Advertising, and Applied Communication
Marian University of Fond du Lac
Management, Business, Management, Marketing, and Related Support Services
Almond-Bancroft
High School, High School/Secondary Diplomas and Certificates
SKILLS
ABOUT LINSEY R.
As a dynamic marketing professional, I seamlessly integrate strategic email marketing with the personalized approach I honed as a successful retail manager. With a proven track record, I excel in driving revenue growth and enhancing customer engagement through targeted email campaigns. Drawing on my retail management experience, I approach email campaign drafting as a form of personalized, in-person selling, crafting campaigns that authentically resonate with the audience.My project management expertise ensures the seamless coordination and execution of multifaceted campaigns. Throughout my career, I\'ve executed high-impact email campaigns, consistently elevating key metrics by leveraging automation and personalization tools. Cross-functional collaboration is ingrained in my work, evidenced by successful integration with product, design, and content teams to orchestrate campaigns aligned with overarching business objectives.Eager to take on increased responsibilities and lead teams toward ambitious goals, I actively seek opportunities with organizations valuing innovation, collaboration, and a results-driven marketing approach. Let\'s connect to explore how my unique blend of retail management, project management, and personalized marketing expertise can contribute to your team\'s success, making a tangible impact in the dynamic landscape of marketing.
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