Linnea Stenberg

Business Programs Course Facilitator, Ecornell @Cornell University

Portland, OR, US
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WORK HISTORY

Feb 2024 — Present

Business Programs Course Facilitator, Ecornell @Cornell University

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Ithaca, NY, US

Through Cornell University’s executive education division, eCornell, I lead global cohorts of professionals as they progress through their certificate programs. I run live and asynchronous discussions on course topics and provide meaningful, personalized feedback on assignments and course projects. My instructional focus areas are Marketing Strategy, Consumer Behavior Science, and Microeconomics, including the following courses: Product Design & Testing Targeting & Positioning The Customer Journey & Segmentation Behavioral Science for Branding Establishing Effective Pricing Introduction to Behavioral Science Value Creation and Profitability

EDUCATION

N/A

Stanford University

Stanford Innovation & Entrepreneurship Certificate

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Arizona State University

Bachelor's degree, Mass Communication and Spanish

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Marylhurst University

Master of Business Administration (M.B.A.)

SKILLS

Market ResearchBrand EquityMarketing ResearchAc NielsenShopper MarketingCopywritingStrategyGlobal MarketingP&L ManagementIriAdvertisingBrand DevelopmentSegmentationFmcgIntegrated MarketingAgile MethodologiesMarketing ManagementMarket AnalysisBrand ManagementCross-Functional Team LeadershipPackagingMarketing StrategyCustomer InsightMarket PlanningMarketingTrade MarketingConsumer ProductsNielsenBrand ArchitectureCompetitive AnalysisAgile Project ManagementProduct InnovationProgram ManagementRetail

ABOUT LINNEA STENBERG

20 years of experience in global product marketing / marketing management for tech and consumer goods companies. Expertise in directing data-driven omnichannel marketing campaigns and developing insights-based product positioning and messaging. Geo-expansion and localization pro. MBA in General Management and graduate of Stanford’s Innovation & Entrepreneurship program. My passion is working with highly collaborative, cross-functional teams on customer-focused solutions.

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