Linnea Gies

About Linnea Gies

Passionate brand marketer focused on developing integrated marketing strategies to lead people from discovery to loyalty. I have spent my twelve-year career in multiple industries including the outdoor industry, consumer electronics, travel, footwear & apparel, and technology. I thrive in a collaborative environment and am eager to learn from others and use my experience to coach others. Looking to not only drive high-level strategy but to also dive deep into projects. Content, brand & growth marketing expert. Seeker of new experiences and innovation. Problem solver. Brand champion. Jimmy Buffett enthusiast. Let’s join together to inspire others, ask questions, and distribute kickass content. My background in digital and social media marketing allows me to connect with people in a meaningful way, while my content, production and brand experience have equipped me with the skills to lead teams, drive engagement, and inspire excitement & loyalty in consumers. Highlights: 13+ Years: Brand & product marketing, social media, performance & growth marketing, content development, copywriting and editing, analytics and performance tracking, DTC/ecommerce, public relations 9+ Years: Managing teams, influencer marketing, overseeing creative partners, email and lifecycle marketing, SEO, project management, budget management 3 Years­: Trade and retail marketing

Experience

1. Director of Strategic Growth Dtc

   Matter Brands

   Sep 2024 — Present · Salt Lake City, UT, US

   Leads a consumer obsessed, digital-first approach to Matter Brands\' direct-to-consumer business• Responsible for designing and maintaining all aspects of parent company’s ecommerce and digital marketing platforms for all brands: Alara Human Tech, Atom Studios, Matter Brands, Gadget Guard, and CLCKR• Assesses and synthesizes data to extract insights that lead to strategy• Builds creative briefs for content and creative direction including lifestyle images, CGI, video and other visual elements • Develops promotions, campaigns and other demand creation activities in collaboration with the rest of the marketing team• Oversees agencies, managers, and partners managing the website, email, paid advertising, Amazon, security, and systems

Education

• Providence College

  Honors B.A., Humanities

  2007 — 2011

• Florence University of the Arts

  Semester Abroad

  2009 — 2009