Linnea Crum
Thoughtful, Strategic and Resilient Marketing Professional
- Role
- Senior Marketing Lead for Us Strategic Partnerships at International Justice Mission
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Linnea Crum
I’m a marketing and donor engagement leader passionate about creating meaningful…
Experience
Senior Marketing Lead for Us Strategic Partnerships
Apr 2021 — Present · PA, US
International Justice Mission (IJM) is a global organization that protects people in poverty from violence. They partner with local authorities across 19 countries to strengthen the capacity of the justice system so they are better equipped to combat trafficking, slavery, exploitation and abuse of power- Hired as the first US Strategic Partnerships Marketing leader for IJM - Responsibilities included creating donor content, development internal comms, managing budgets, and establishing an effective marketing framework to equip 12 front-line fundraising directors- a team that delivers over 50% of global revenue- Key player in developing the Annual Report, IJM\'s first Case for Support, and major donor-specific products showcasing impact in 17+ countries- Drove marketing strategy and comms for IJMs most elite fundraising weekend experience, resulting in record 8-digit funding, the highest in IJM’s 25-year history- Led regional training for teams to align on major donor needs and content development- Continued support for major events, impact storytelling, established a central asset repository, and led a donor trip to the Philippines.
Education
Azusa Pacific University
Bachelor of Arts (B.A.)
2006 — 2010
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