Nitin Shetty

About Nitin Shetty

I bring over two decades of leadership experience, specialising in broadcast media, and recent exposure in the FMCG sector in the International Market. Throughout my tenure, I have demonstrated an exceptional ability to manage and motivate large teams, drive revenue growth, cultivate strategic partnerships, and lead high-performing teams with precision and passion. My career is defined by a consistent track record of transforming client relationships into enduring business assets, surpassing ambitious sales targets, and mentoring high-performing teams. I thrive on turning market insights and data analytics into actionable sales and marketing strategies that expand market share and boost profitability.My leadership philosophy centers on fostering collaboration, accountability, and continuous improvement to achieve top-tier performance and maintain low attrition rates. My expertise spans strategic account management, negotiation, and revenue generation. I am adept at leveraging multi-platform network assets—television, print, social media, OTT—to maximize client engagement and revenue streams. My analytical approach to market trends and customer behavior enables precise forecasting and resource allocation to consistently meet and exceed revenue goals.I hold a Master of Contemporary International Studies (Business & Research) from IPU New Zealand, complemented by a Postgraduate Diploma in Marketing and certifications including Google’s Fundamentals of Digital Marketing. I am committed to delivering measurable business impact through strategic sales management, innovation focus, operational excellence, and client-centric leadership.

Experience

1. Head Strategy & Planning Sales (Linear & Digital)

   Zee Entertainment Enterprises Limited

   Oct 2025 — Present

Education

• SIES College of Management Studies - India

  Postgraduate Degree, Marketing

  1998 — 2000

• IPU New Zealand

  Masters , Business & Research

  2023 — 2024