Wendy Reed
Consumer Insight & Brand Strategist
- Role
- Director, Strategic Insights at The Walt Disney Company
- Location
- Torrance, CA, US
- LinkedIn followers
- 500 followers
About Wendy Reed
Action-oriented data storyteller and business strategist growing the next generation of curious and collaborative problem solvers.
Experience
Director, Strategic Insights
Sep 2024 — Present · Burbank, CA, US
Leads a team focused on maximizing the potential of TWDC brands and franchises globally. The team provides both thought leadership, insights and analytics on consumer needs, behaviors and opportunities in entertainment across the world.Works with TWDC business units around the world to identify growth opportunities and challenges, formulate strategies to pursue identified opportunities, and articulate and measure the impact to brands, franchises and the company as a whole.Key measurement tools to drive these analyses include ongoing flagship global tracking studies on how consumers spend their time and money with TWDC. Additionally, the team runs large-scale, ad hoc studies to support key strategic initiatives identified by c-suite executives.
Education
Pepperdine University
BA, Advertising
Skills
- Quantitative Research
- Marketing Research
- Business Strategy
- Microsoft Excel
- Entertainment
- Ethnography
- Strategic Planning
- Social Media
- Consumer Insights
- Excel
- Customer Satisfaction
- Data Analysis
- Brand Development
- Segmentation
- Customer Insight
- Management
- Qualitative Research
- Spss
- Customer Retention
- Market Research
- Writing
- Microsoft Office
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