Christine Hill

About Christine Hill

I\'m a results driven leader in the advertising & automotive space, experienced with steering high-profile initiatives to drive business objectives. My strengths include fostering client relationships and guiding collaborative cross-functional teams to deliver impactful campaigns. Additionally, my leadership includes managing multimillion-dollar campaigns & budgets, while cultivating a team culture of excellence and strategic alignment.

Experience

1. Account Director, Digital & Integrated

   David&goliath

   Feb 2024 — Present · El Segundo, CA, US

   Agency lead for Kia’s Digital program including always on performance marketing efforts and Certified Pre-Owned (CPO) divisions; launch and sustain efforts for all models across search, social, programmatic display & video, high impact and endemic media • Motivated with a proven record to drive additional agency revenue; since taking lead of digital, agency revenue has increased +20%• Led a major DCO Platform migration in Q1’25 to improve cross-functional efficiency, dynamic creative optimization and testing, leading to a 344% increase in conversion rate YoY• Strong analytical skills with the ability to interpret data, optimize campaigns, and drive data-driven decision-making; Recently in Q1’25, enhanced the creative reporting process from quarterly to monthly to garner more timely and actionable insights• Nurtures and guides the growth of the digital account department; keen interest and active mentor within the agency and beyond• Provides continued education and leadership to the agency via Digital 101 Lunch & Learn presentations, quarterly team building with agency partners and more• Advocate for creative and technological enhancements; enjoys personal continued education for marketing and advertising via ThinkLA events, conferences, webinars, etc.• Excellent communication and leadership skills, with the ability to influence stakeholders across agencies, vendors, and clients

Education

• California State University, Long Beach

  Bachelor of Science (B.S.) Business Administration, Marketing

  2008 — 2012

Skills

• Marketing
• Marketing Communications
• Facebook
• Digital Marketing
• Research
• Event Management
• Digital Strategy
• Critical Thinking
• Market Research
• High Organizational Skills
• Retail
• Collaborative Problem Solving
• Fundraising
• Marketing Strategy
• Event Planning
• Customer Service
• Social Media
• Online Marketing
• Blogging
• Online Advertising
• Management
• Marketing Research
• Fashion
• Hospitality
• Highly Detail Oriented
• Leadership
• Photoshop
• Self-Motivated Team Player
• Public Speaking
• Press Releases
• Digital Media
• Social Networking
• Microsoft Word
• Team Leadership
• Email Marketing
• Spanish
• Advertising
• Outlook
• Building Strong Business Relationships
• Teamwork