Mike Fuller

Regional Director of Marketing @Intersystems Uki

I play a key role in the development and support of InterSystems’ business in the Europe, Middle East and beyond. I have recruited and led an international team of professionals, responsible for the integrated marketing service: market research and analysis; direct mail; telemarketing/market development; exhibitions and seminars; print and on-line advertising; public and analyst relations; case studies, white papers, web sites with SEO and analytics. I have launched new products and entered new market sectors. I have established quality assurance and collaboration processes using content management systems, approval workflow, and intranets. I currently manage several international teams, with considerable programmes and staff budgets supporting nine profit centres with revenue targets of over $100 from more than 14 countries. Major customers include the Belgian Police, BT, Credit Suisse, CSC, The Daily Telegraph, Epic, European Space Agency, Legal & General, the NHS in England, Scotland, and Wales, Northgate, Roche Diagnostics, Stanley Healthcare.