Linh Mata
Sr Insights, Analytics & Strategy Executive | ex-Warner Bros., Apple, Yahoo!, Sony
- Role
- Co-founder at Maverix Insights & Strategy
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Linh Mata
Senior leader with deep experience in media, product, and ad sales research & analytics. Significant expertise delivering strategic and relevant insights across all categories and industries, spanning multiple platforms including mobile, digital, games, television, and film. Extensive experience leading large research teams and providing comprehensive market intelligence, insights and analytics support within major organizations. Prominent and decisive leader with broad market research skills and excellent client relationships. Specialties: Mobile and consumer insights, strategic research presentations, cross-media promotions, digital analytics, media plan evaluations and projections, product research, market analyses, campaign optimization, marketing strategies, branded entertainment metrics, customized solutions, competitive intelligence, ROI estimates, program projections, research proposals, marketing collateral, pitch development
Experience
Co-founder
Jan 2023 — Present
Education
UCLA
Bachelor of Arts, Communication Studies/Business Administration
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