Linh Calhoun

About Linh Calhoun

Curiosity opens doors, listening builds trust, and connection drives growth.That belief has guided my career as a marketing and e-commerce leader. I’ve boosted ROAS by 160%, scaled acquisition and retention programs, and built cross-channel strategies that don’t just perform—they resonate. Recognized across the industry for leadership and innovation, I bring curiosity, collaboration, and ideas that move customers and teams forward.For me, marketing isn’t about campaigns—it’s about people. Every interaction is a chance to spark trust and turn customers and team members into a community of advocates. I specialize in user-focused design, data-powered personalization, and strategies that deepen engagement while driving measurable growth.From acquisition programs to personalized recommendations to retention strategies, my work has strengthened relationships across every channel. What sets me apart is how I lead: creating collaborative teams where experimentation is encouraged, data drives decisions, and innovation is balanced with the wisdom of what already works.I’ve held senior marketing roles at VIETRI, Ross-Simons, Staples, L.L. Bean, and Pace Communications’ e-commerce division. Along the way, I’ve been honored with recognitions like the “Lean In and Lift Up” Award (Home Furnishings News), Inspiring Women in Home (HFN), Top Women in Cross-Channel Retailing (Retail Online Integration), and 8 Asian American & Pacific Islander Women in Retail You Should Know (Women in Retail).At the end of the day, my mission is simple: make every interaction impactful—building not just customers, but a community of advocates.

Experience

1. Chief Marketing Officer

   Replacements, Ltd

   Apr 2016 — Present

   Replacements Ltd. is the world\'s largest retailer of china, crystal and silverware (includingpatterns still available from manufacturers and discontinued patterns), and collectibles.The company, which began in 1981, has inventory of 12 million pieces in more patterns, which is the largest inventory of china, crystal, silver and collectibles inthe world.Spearhead initiatives that expand revenue streams and foster omnichannel growth by integrating advanced technologies, launching new business lines, scaling marketplaces, and forming strategic partnerships. Introduce AI and predictive analytics to refine revenue forecasting, improve audience segmentation with behavioral data and machine learning, and drive a 160% improvement in ROAS through optimized campaign strategies. Enhance cross-selling and upselling with machine learning-powered recommendations, boosting engagement and AOV, while leading tech stack innovations that improved efficiency and customer experience. Delivered a 4% website conversion lift through targeted testing and personalization and doubled marketplace revenue through strategic expansion. Passionately developed sales and marketing teams, fostering a culture of innovation and excellence.

Education

• Southern New Hampshire University

  Master of Business Administration (M.B.A.), Marketing/Marketing Management, General

  1999

• Southern New Hampshire University

  Bachelor of Science (BS), Marketing

  1991