Lingyi Liu
Community Engagement | Global Marketing | International Relations | Business Development
- Role
- Global Marketing Communications Manager at Healgen Scientific
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Lingyi Liu
Solid background in public relations, international business events, and fundraising. Expert in cross-cultural communication and brand management, with a strong focus on strategic partnerships and planning.
Experience
Global Marketing Communications Manager
Mar 2023 — Present · Houston, TX, US
Corporate Branding Management: develop brand guidelines, brand tagline,increase brand visual awareness and recognition, deliver consistent brandingstrategyEngage with internal and external stakeholders to promote community and philanthropic initiatives.Lead the development and communication of community events calendar and volunteer activities.Strategic Planning: develop marketing strategies aligned with company goalsPublic and Government Relations: build government relationships, draftgovernment tender proposal, identify opportunitiesProduct and Service Marketing: lead generation campaign to attract target distributors and customers; develop promotional strategies Digital Marketing: website development, digital campaign, content marketing,social media promotionGlobal conference and Tradeshow plan and management Measure and trace KPI and ROI for all marketing activities
Education
Rochester Institute of Technology
Master of Business Administration (M.B.A.)
Acadia University
BBA
Rochester Institute of Technology
Master of Business Administration - MBA
2009 — 2011
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