Katherine Ling

WORK HISTORY

EDUCATION

SKILLS

ABOUT KATHERINE LING

Journalist turned Product Leader with marketing acumen. Driven by understanding opportunities, innovating, and sparking joy in the process. Data are crucial, but humanity is paramount.With over a decade in product strategy and leadership, I have consistently achieved a 90%+ client retention rate. Currently, I manage a $100M subscription product portfolio of SaaS and content features with 90K subscribers, focusing on engagement, customer funnel optimization, upsell strategies, and sales enablement. I lead a cross-functional team of 24, driving results and fostering collaboration.Key Highlights:*Innovative Feature Development: Championed and developed a Product-Led inbound auto-trial feature, increasing MQLs by 200% and generating $150K in new sales within the first 6 months.*Strategic Partnership: Regularly partner with C-suite executives, providing reports and presentations on impact and success metrics.*Leadership: Direct a cross-functional team responsible for retention, upsell, and user growth across the consumer funnel.*Creative Problem-Solving: Passionate about creative solutions informed by data, behavioral design, and customer-centric ideation.It has taken me many years and varied experiences to craft my professional philosophy stated above, but it remains the common thread in all my work and interests. My nonlinear career path has seen me- Successfully advocated to executive leadership about the B2B business case for utilizing limited free content to drive more minimal-resource sales- Press scrums with U.S. presidents as a journalist- Got neck-deep in energy regulatory data and processes- Lived and traveled extensively in China- Dashed down 20 flights of stairs in 5 minutes (in heels) to file a motion in Chicago- Founder of the most beloved Slack channel at POLITICO:#plants_and_gardens