Lindy R.

About Lindy R.

I\'ve spent over a decade learning how businesses actually work - from the ground up. I started my career managing farm field operations, guiding backcountry mountain expeditions, and building marketing programs from scratch for start-up organizations that had little infrastructure and even less budget. Those experiences taught me how to clearly communicate strategy, lead with influence, and be resourceful while building something from nothing - skills that translate directly into my work today. Now, as Director of Strategy & Marketing at Southern Botanical (one of the top 100 landscape companies in the nation) I lead growth initiatives across commercial, residential, and tree care divisions spanning multiple markets. My work sits at the intersection of brand, revenue, and operations: building the systems and strategies that help a company not just grow, but lead its industry. What I do best is think like an outsider to see what those close to the situation may miss. I partner with senior leadership on long-term planning, M&A opportunities, and competitive positioning while simultaneously running the marketing engine that drives lead generation, sales enablement, and client retention. I know my way around a P&L, what it takes to scale a field operations team, and how to build a brand that earns trust - because I\'ve been responsible for all three. That full-stack perspective is what allows me to move fast and build marketing programs that are grounded in how the business actually runs. I\'m passionate about the green industry and outdoor brands. If you\'re looking for a thought partner who can see the big picture and still roll up their sleeves. let\'s talk!

Experience

1. Director of Strategy & Marketing

   Southern Botanical

   Jun 2025 — Present · Dallas, TX, US

   I lead company-wide strategic growth initiatives across our commercial, residential, and tree care divisions in multiple markets, overseeing a multidisciplinary team responsible for unifying marketing, sales, and operational efforts to drive revenue growth and profitability. Partnering closely with senior leadership, I guide long-term planning and strategic expansion, from analysis and M&A opportunities, to go to market planning, competitive positioning, and brand development. I’m passionate about building systems that align operational capabilities with a powerful marketing engine - supporting lead generation, sales enablement, and brand development to aid in revenue growth and retention. With a focus on innovation, collaboration, and measurable results, I help guard and advance Southern Botanical\'s position as the premier leader in the green industry. On the side, I manage our front office staff and am developing a company-wide Learning and Development Program focused on leadership, sales, and technical skills in the green industry.

Education

• Texas A&M University

  Bachelor of Arts (B.A.), English Language and Literature; Anthropology and Horticulture minors

  2010 — 2013

• Harvard Business School Online

  Digital Marketing Strategy