Lindy Mueller

About Lindy Mueller

Experienced communications professional, possessing focus in external/internal…

Experience

1. Manager, Marketing Activation

   Carhartt

   Apr 2019 — Present

   Key Contributions: • Led project management efforts for Carhartt x \'47 NFL collaboration launch featuring 31 NFL teams. Available in four headwear silhouettes and Carhartt\'s signature brown, this marks the third collaboration launch in support of the Outwork x Outroot campaign, which celebrates the passion that hardworking fans have for their hometown teams. The campaign has generated more than 5M regional/national impressions • Led project management efforts for Luke Cage D2C exclusive Sweatshirt launch. Chief acting liaison and brand communicator between influencer agency, Carhartt legal, Marvel and Netflix. Launch generated more than 2.6M impressions, 88K engagements and 10,670 visitors to product page • Led project management and public relations efforts for complete Carhartt x \'47 MLB collaboration launch featuring all 30 MLB teams showcased in three headwear silhouette options, all options in Carhartt\'s signature brown duck. To date, the launch has received more than 4.4M earned impressions • Lead project manager for all men\'s and women\'s F19 packaging stories.

Skills

• Corporate Communications
• Event Planning
• Editorial
• Publications
• Interviews
• Digital Marketing
• Copywriting
• Account Management
• Project Management
• Event Management
• Public Relations
• Change Communications
• Public Speaking
• Product Development
• Social Media
• Research
• Direct Marketing
• New Business Development
• Leadership
• New Media
• Marketing Communications
• Digital Strategy
• Media Relations
• Trade Shows
• Nonprofits
• Program Management
• Sponsorship
• Social Networking
• Non-Profits
• Integrated Marketing
• Marketing
• Marketing Strategy
• Business Development
• Strategic Communications
• Community Development
• Retail
• Social Media Marketing
• Publicity
• Internal Communications
• Newsletters