Lindy Belley

Senior Marketing Manager, Financial Services @HSO

IL, US

HSO, an industry-first Gold Certified Microsoft Partner, leverages the full power of Microsoft technology to transform the way you work and improve business performance. We globally help companies modernize business operations, adopt intelligent automation, deliver real-time performance insights and connect the enterprise – accelerating the impact of digital transformation.Two time President’s Club member - HSO’s highest honor of going above and beyond and hitting 110% or more of our goals.My mission is to generate high-quality leads and opportunities to reach sales goals for Financial Services, including Capital Markets, Banking, and Insurance. This mission is achieved by: • Working closely with the Vice President & Global Industry Director of Financial Services to develop an aligned Marketing and Sales business plan that translates sales goals and value propositions into an actionable marketing strategy. • Working with cross-functional teams to drive projects from concept to execution.• Collaborating internally with FSI marketing and sales teams to drive relevant content around the globe. • Developing and maintaining a Bill of Materials to support and enable Financial Services Business Development and Sales teams.• Developing and managing demand generation programs to drive C-level pipeline.• Developing relevant vertical and persona-based content and offerings.• Spearheading an integrated video strategy, bringing interesting, snackable content to FSI.• Developing relationships with Microsoft influencers and collaborating with them on co-marketing campaigns.• Developing and managing marketing budget and funds for designated lines of business.• Writing and maintaining a social media strategy.• Working with Operations to improve the data quality of vertical and persona-based marketing lists. • Managing a team to assist with the creation and execution of marketing strategy.• Tracking and reporting results.

Lincoln Christian University

Bachelor's, Business Administration, Counseling Pyschology

Lincoln Christian University

Associates, Office Administration