Lindsey Weldon Marketing
Senior Product Marketing Manager @MeridianLink
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WORK HISTORY
Senior Product Marketing Manager @MeridianLink
Lead product marketing for Insight, Engage, and Consulting & Services, driving adoption across SaaS-based fintech solutions- Spearheaded the development and execution of go-to-market strategies for new service offerings, collaborating with cross-functional teams- Created thought leadership content and presentations for executive-level engagements, elevating brand positioning and industry expertise- Partnered with sales and customer success teams to deliver enablement materials, improving customer acquisition and retention efforts- Conducted competitive market analysis to refine messaging, identify opportunities, and support strategic decision-making- Designed and executed multi-channel marketing campaigns to increase product awareness and engagement among financial institutions- Built scalable consulting and service offerings tailored to client needs, enhancing customer experience and operational efficiency.
EDUCATION
Southern Methodist University
Executive Certificate in Global Systems and Sustainable Organizations
The University of Texas at Dallas
Master's Degree
Baylor University
Bachelor's Degree
The University of Texas at Dallas
Master of Business Administration (M.B.A.)
SKILLS
ABOUT LINDSEY WELDON MARKETING
I lead product marketing across platform, data, and solutions—turning complex products…
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