Lindsey Graham

Experience

1. Marketing Manager

   The Lofton Hotel

   Sep 2024 — Present · Minneapolis, MN, US

   Develop and execute comprehensive marketing plans and programs, both short and long-term strategies, to support the hotel and meet revenue objectives.2. Implement tactics outlined in yearly marketing plan. Pitch event ideas, promotions and collaborations that reflect branding to increase engagement with fan base.4. Identify digital opportunities to improve performance. Research and present solutions to Director of Sales. Vet incoming opportunities from multiple sources and develop recommendations.6. Collaborate with operations team at to develop unique promotions and events to drive location awareness and revenues.7. Create and execute marketing strategies around promotional events to drive attendance and manage updates to local listings.8. Plan and execute all social media and email marketing efforts, including an acquisition strategy for each channel and database management.9. Manage and implement website updates.10. Oversee and manage online listings.11. Lead reporting efforts on all media spend, marketing efforts, and agency support to track success or identify areas for improvement.12. Maintain and analyze reporting documents to identify trends, what factors played into outcome, and pivot based on results.13. Research, analyze, and monitor various environmental factors to capitalize on market opportunities.14. Manage PR agencies and activities to produce earned media across all channels.15. Manage and liaison with third-party agencies on all efforts including design, digital spend, advertising campaigns, and more.16. Create and oversee the development of promotional and collateral materials.17. Maintain brand standards throughout all promotional materials, communications, and events.18. Manage and control budgets, and work with accounting to process invoices.

Education

• Buena Vista University

  Bachelor's degree

  2013 — 2017

• Vesalius College

  Bachelor’s Degree

  2015 — 2015

Skills

• Customer Service
• Program Management
• Project Management
• Leadership
• Marketing
• Public Speaking
• Event Planning
• Time Management
• Entrepreneurship
• Finance
• Microsoft Powerpoint
• Talent Acquisition
• Social Media
• Microsoft Word
• Team Leadership
• Communication Skills
• Human Resources
• Communication
• Accounting
• Change Management
• Management
• Microsoft Office
• Sales
• Employee Relations
• Microsoft Excel