Lindsey Starke

Analytics & Insights Analyst @SellEthics Marketing Group

Matthews, NC, US

Utilized Syndicated and Custom databases—IRI and Nielsen—bringing reporting and analysis together in fact-based insightful Category Reviews resulting in client wins, including new items and increased shelf space.•Summer 2022: Delivered a compelling and winning story resulting in the restoration of full product distribution for a prospective client at all Publix Supermarkets, also earning SellEthics a new piece of business, dependent on their ‘win’.•Lead Analyst for a top client—B&G; organizing and leading a team of 2 other analysts.•Collaborated with Clients and sales teams regularly to generate analytical storytelling requests and assisted with meeting client goals and objectives.•Responsible for creating and updating key KPI reporting; customized to assist in driving sales for key clients.•Delivered product recs, Year Over Year, and Rest of Market numbers by analyzing the category at a granular level.•Exceptionally skilled in building reports in syndicated and custom databases, working in, creating, and using complex and detailed Excel files, utilizing Power Query, and telling a positive story for the client in a concise and clear format.•Established a heightened sense of time management and the development of personal short-term goal-setting skills while working independently and with sole responsibility to compose multiple quarterly publications, utilizing Adobe InDesign.(1) Company Newsletter (~70pgs) detailing industry and consumer trends; distributed company and client wide.(2) Internal Company Newsletter (~9pgs) detailing SellEthics news, birthdays, new employees, and social/charitable events; distributed company wide.•Reports used— Topline, Rolling Trend, Scorecards, Ranks, Opportunity Gap/Distribution Forecasting, Weekly, Ad Hoc

Durham School of the Arts

High School Diploma

University of North Carolina at Charlotte

Bachelor of Science - BS