Lindsey Roberts

About Lindsey Roberts

Lindsey is currently the Manager of Performance Marketing for FedEx Freight. In this role, she leads FedEx Freight’s paid acquisition and performance marketing efforts across digital channels, with a focus on driving qualified lead generation and scalable customer acquisition. She manages the strategy, execution, and optimization of multi-channel campaigns, ensuring marketing investments deliver measurable ROI.She oversees a multi-million-dollar paid media budget and partners closely with analytics on attribution modeling, testing, and performance measurement. Her work includes developing and optimizing campaigns across Google Ads, social platforms, and display; leading structured A/B testing programs; managing agency and vendor relationships; and ensuring all campaigns are grounded in data-driven decision making.She is responsible for establishing clear performance metrics, building reporting systems that translate data into actionable insights, and continually evolving the digital strategy in line with platform updates and industry best practices.Prior to FedEx Freight, Lindsey was a Marketing Manager for OnTrac. In this role, she was responsible for all outbound marketing efforts, which included managing email campaigns, demand generation, and lead management through segmentation, targeting, campaign creation, and lead scoring. She collaborated closely with sales teams to ensure alignment by developing content, updating assets, integrating processes, automating email workflows, and providing all RFx responses. Lindsey also directed tradeshow, conference, and event planning, encompassing pre-event outreach, onsite engagement, and post-event follow-up. Her responsibilities extended to partnership marketing, managing co-branding and co-marketing activities such as email campaigns, webinars, and partnership coordination. Finally, she was responsible for team project management, maintaining content calendars, and fostering cross-functional collaboration to ensure seamless execution of all marketing initiatives.Lindsey received an Executive MBA from Millsaps College in May of 2015, and she received a BA in English Literature from The University of Memphis in 2005. Lindsey is also a graduate of the 2017 Leadership Memphis Executive Program and was a proud inductee of the MBJ\'s Top 40 Under Forty in 2017.

Experience

1. Manager, Performance Marketing

   FedEx

   Nov 2025 — Present · Memphis, TN, US

   I lead FedEx Freight’s paid acquisition strategy across digital channels, driving qualified lead generation and customer acquisition at scale. My role includes overseeing multi-million-dollar advertising investments, building and optimizing campaigns across Google, social, and display, and guiding a high-performing team focused on measurable growth. I partner closely with analytics on attribution and performance tracking, manage agency and vendor relationships, and continuously refine our approach through testing, data insights, and industry best practices.

Education

• Leadership Memphis

  Executive Program

  2016 — 2017

• Millsaps College

  Executive MBA

  2013 — 2015

• University of Memphis

  BA, English

  1996 — 2005

Skills

• Management
• Team Building
• Applicant Tracking Systems
• Coaching
• Customer Service
• Employee Relations
• Budgets
• Choreography
• Community Outreach
• Temporary Placement
• Public Speaking
• Human Resources
• Fundraising
• Event Planning
• Leadership
• Social Networking
• Hiring
• Employee Training
• Training
• Time Management
• Microsoft Office
• Sales
• Recruiting
• Interviews
• Film
• Leadership Development
• Literature
• Acting
• Workforce Planning
• Resume Writing
• Employee Benefits
• Account Management
• Nonprofits
• Executive Management
• Theatre
• Onboarding
• Social Media Marketing
• College Recruiting
• Microsoft Excel
• Organizational Development