Lindsey Parker

About Lindsey Parker

Broad-based background encompasses exceptional work ethic and commitment to…

Experience

1. Operations and Marketing Manager

   Tippy Creek Winery

   Mar 2016 — Present

   Developments and executes winery annual and long-term strategic plans, working closely with the Wholesale Manager, Winemaker, and Owners.• Develops and executes the annual strategic sales plans to deliver business objectives across the three main channels (3-Tier, DTC & wholesale).• Develops specific short and long-range strategies capital needs and budgets to achieve success with a detailed fiscal strategy and recommend to Owners.• Develops strategic sales and SKU reviews by analyzing category opportunities, identifying key consumer targets, innovation opportunities and activation strategies.• Develops strategic sales initiatives and action plans to address market opportunities with third party trade distributors and brokers.• Manages brand strategies and selling messages for all Winery brands. Communicate the brand positioning, key selling points and new initiatives to wholesale and 3-tier teams.• Responsible for development of sales materials, advertising, publicity development and product design with marketing coordinator and vendors.• Develops and manages plans and staff supporting with, tasting, tours and events.• Follows and gives input to all aspects of wine production including wine styles and wine club programs. • Hires, trains and lead sales representatives and all non-production Winery staff.• Manages inventory control, including purchasing all non-production supplies and materials.• Implements and direct financial controls and reporting for both “management accounting,” tax accounting and auditing.

Education

• Indiana University Southeast

  Bachelor of Science Degree

  2008 — 2012

Skills

• Powerpoint
• Microsoft Excel
• Microsoft Powerpoint
• Problem Solving
• Microsoft Office
• Operations Management
• Customer Service
• Teamwork
• Fast Learner
• Management
• Healthcare
• Marketing
• Microsoft Outlook
• Leadership
• Access
• Microsoft Word
• Team Leadership
• Public Speaking
• Relationship Building
• Communication
• Building Relationships
• Indesign
• Multi Tasking
• Analytics
• Public Relations
• Customer Experience Analysis
• Training
• Customer Satisfaction
• Interpersonal Skill
• Advertising
• Detailed Organization
• Market Research
• Microsoft Access
• Event Planning
• Accounts Payable
• Excel
• Accounting
• Accounts Receivable
• Outlook
• Business Operations Management