Lindsey Burke
Marketer | Strategist | Lead Generator
- Role
- Growth Marketing Manager (National Events) at BlackLine
- Location
- New Haven, CT, US
- LinkedIn followers
- 500 followers
About Lindsey Burke
Industry-recognized marketer with over 20 years of experience leading creative marketing, public relations, brand development, and event production across various industries.
Experience
Growth Marketing Manager (National Events)
Apr 2022 — Present · New York, NY, US
Lead the strategy, execution, and optimization of national event-driven marketing initiatives to accelerate customer acquisition, revenue growth, and brand visibility* Own growth strategy and execution for national in-person and hybrid events, driving pipeline, ARR, CAC efficiency, and ROI* Lead end-to-end event demand generation, from awareness and registration to MQL creation* Partner closely with Sales, Product Marketing, and Brand teams to align events with revenue targets and GTM priorities* Own forecasting, budgeting, and performance reporting for event-driven pipeline and revenue* Develop attribution models and dashboards to measure event-influenced revenue* Create repeatable playbooks for launching and scaling events across regions and customer segments* Foster consistent YoY growth in event-sourced pipeline and ARR* Improve CPL and CAC efficiency across national event programs* Increase MQL-to-opportunity and opportunity-to-close rates influenced by events* Create clear, trusted reporting on event ROI used by executive leadership* Deep understanding of B2B buyer journeys, ABM, and sales alignment* Strategic leader with a hands-on, test-and-learn mindset
Education
Eastern Connecticut State University
Bachelors, Communications/Art
2000 — 2005
University of Hartford
Masters, Communication and Media Studies
2012 — 2016
Skills
- Advertising
- Tip Tour
- Survey Monkey
- Budgets
- Social Media Marketing
- Sendgrid
- Squarespace
- Brand Development
- Budgeting
- Marketing
- Social Media
- Email Marketing
- Event Management
- Management
- Deltek
- Html
- Filemaker
- Google Analytics
- Squadup
- Public Relations
- Jira
- Event Planning
- Constant Contact
- Dropbox
- Newsletters
- Press Releases
- Marketing Strategy
- Market Research
- Corporate Communications
- Wordpress Design
- Public Speaking
- Marketing Communications
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