Lindsey Paschal

About Lindsey Paschal

With 20 years of marketing leadership experience, I\'ve built my career at the intersection of people, strategy, and revenue — primarily in B2B SaaS across FinTech, HealthTech, and adjacent sectors. I\'m passionate about building high-performing teams where people grow into leaders and driving the go-to-market execution that moves the needle for PE-backed, hypergrowth organizations. From SMB to Enterprise and across global markets, I\'ve led multidisciplinary marketing organizations spanning product marketing, demand generation, brand, and channel — scaling portfolios from $70M to $600M through double-digit organic growth and strategic M&A.Most recently as CMO at insightsoftware, I\'ve had the privilege of leading a talented global marketing team serving the Office of the CFO — building go-to-market strategies across product marketing, demand generation, brand, corporate communications, and analytics, while supporting one of the most acquisition-intensive growth journeys in enterprise software.

Experience

1. Chief Marketing Officer

   insightsoftware

   Jan 2025 — Present · Raleigh, NC, US

   insightsoftware is a global provider of enterprise solutions for the Office of the CFO. Attracting over clients worldwide and connecting to 200+ ERPs and EPMs, insightsoftware is the leader in ERP and EPM reporting software.

Education

• North Carolina State University

  BS, Business and Marketing Education

Skills

• Microsoft Office
• Recruiting
• Management
• Team Building
• Budgeting
• Marketing
• Strategic Planning
• Research
• Public Speaking
• Microsoft Word
• Social Media
• Powerpoint
• Microsoft Excel
• Outlook
• Leadership
• Fundraising
• Customer Service
• Budgets
• Event Planning
• Microsoft Powerpoint