Lindsey N.
Strategic Global Communications Leader ✨ Employer Brand Architect ✨ Talent Marketing ✨ Employee Experience Innovator
- Role
- Social Media Manager, B2b at Optum
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Lindsey N.
I\'m passionate about helping organizations connect employee experience, employer…
Experience
Social Media Manager, B2b
Apr 2025 — Present · Denver, CO, US
Editorial Strategy and Planning: Lead LinkedIn editorial strategy and content calendar development, aligning posts with business priorities, audience insights, and brand storytelling goals.🟧 Content Development: Write and produce engaging LinkedIn content for B2B audiences, collaborating with internal stakeholders and agency partners to design high-impact social visuals and messaging.🟧 Community Management: Manage the Optum LinkedIn community with a focus on positive engagement, timely response to comments and tags, and seamless partnership with internal teams to address customer service and media inquiries.🟧 Paid Social Strategy: Guide paid social efforts to grow the Optum LinkedIn audience, amplify high-priority content, and extend organic reach through strategic sponsorships.🟧 Analytics and Reporting: Deliver actionable insights through weekly, monthly, and quarterly LinkedIn performance reports, translating data into recommendations that optimize future content and engagement strategies.
Education
Saint Louis University
Master of Arts (M.A.), Communication and Media Studies
2012 — 2014
University of Illinois Springfield
Bachelor of Arts (B.A.), Communication, General
2010 — 2011
Lincoln Land Community College
Associate of Arts (A.A.), Liberal Arts and Sciences/Liberal Studies
2008 — 2010
Skills
- Event Planning
- Higher Education
- Microsoft Office
- Marketing
- Microsoft Word
- Social Media Marketing
- Community Outreach
- Research
- Qualitative Research
- Student Affairs
- Teaching
- Spss
- Social Media
- Public Speaking
- Editing
- Powerpoint
- Microsoft Excel
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