Lindsey Neiman

About Lindsey Neiman

I am a strategic marketing leader with over 10 years of experience building and scaling integrated growth programs for global tech, media, and platform organizations. My background is a deliberate intersection of high-scale performance marketing and lifecycle strategy, with a focus on driving long-term customer value and measurable revenue growth in both B2B & B2C.Currently, as a Strategic Lead at Monks, I operate as a cross-functional bridge between various teams such as GTM, Product Marketing, and Analytics teams for Google and YouTube. I specialize in architecting full-funnel strategies that align large-scale media investments with CRM-informed retention frameworks, ensuring every part of the customer journey—from acquisition through churn mitigation—is optimized for growth.I thrive on translating complex data insights into clear operational roadmaps. Whether I am governing a $40M+ global portfolio or implementing AI-assisted workflows to accelerate speed-to-market, my approach is centered on building the sustainable, data-informed systems that allow global brands to scale effectively.

Experience

1. Global Marketing & Integrated Strategy Lead (Embedded Google & Youtube)

   Monks

   Aug 2021 — Present · Los Angeles, CA, US

   Embedded within the cross-functional alignment of Google and YouTube’s global marketing organizations to architect the data-informed systems that bridge large-scale growth and long-term customer value. Orchestrate the strategic integration of GTM, Product, and Analytics teams to translate complex global challenges into scalable growth engines.Performance Marketing & Global User AcquisitionGovern a global media portfolio and direct integrated acquisition strategies across YouTube and programmatic channels to drive consistent growth. Spearhead persona-based audience frameworks and partner with data science teams to engineer predictive LTV models for global investment roadmaps.Lifecycle, CRM & Retention StrategyArchitect global CRM-aligned retention frameworks for subscription products to mitigate churn and improve long-term user health. Lead the strategic development of global inbound partner programs, building multi-channel campaigns and lead-scoring models to prioritize high-value segments.Creative Strategy & AI InnovationDirect a global experimentation roadmap and manage annual budgets for creative testing across digital and social platforms. Pioneer the integration of AI-assisted workflows to accelerate speed-to-market and facilitate high-level insights for senior executive stakeholders.

Education

• The School of the Art Institute of Chicago

  Bachelor of Fine Arts - BFA

• The New School

  Master of Science - MS

Skills

• Customer Service
• Social Media
• Online Advertising
• Online Marketing
• Photoshop
• Adobe Creative Suite
• Advertising
• Video Editing
• Sales
• Microsoft Excel
• Illustrator
• Art
• Microsoft Office
• Professional Representation
• Digital Photography
• Ad Networks
• Organizing
• Excel
• Community Organizing
• Drawing
• Phone Skills
• New Business Development
• Website Construction
• Quick & Eager Learner
• Business Development
• Business-to-Business Advertising
• Art History
• Fine Art
• Crisis Communications
• Professional Liability
• Digital Cameras
• Thorough Research
• Studio Lighting