Lindsey Lurie
Growth Marketing Leader @ IBM
- Role
- Growth Marketing Leader at IBM
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Lindsey Lurie
I\'m focused on delivering game changers. I find it rewarding to build a global marketing strategy, then bring it to life across all elements of the marketing mix. My experiences over the last 20 years - across brand, demand generation, customer engagement, partner marketing, digital, communications and product marketing- have established me as a marketing athlete who\'s able to play various roles on the field in a business.I\'m known for building strong partnerships with sales and demonstrating the impact of marketing in quantifiable ways. I make it a point to embed marketing into the business and align on objectives that will make a difference (teaming with product teams to finance to sales to general management to communications).I\'m at my best when given the opportunity to tackle challenging opportunities and build diverse teams that are high performing but also have fun along the way. I\'m passionate about utilizing data and feedback as part of constant experimentation, which requires agile approaches and a clear vision to achieve. I\'ve received the sponsorship of incredible mentors over my career and am always looking for ways to give back.
Experience
Growth Marketing Leader
Oct 2025 — Present
Lindsey leads the IBM growth marketing team around the world. At its core, growth marketing is about using data, innovation, and integrated technology to connect people with the solutions they need—faster and more effectively. It’s not just about driving demand; it’s about creating meaningful, personalized experiences that help businesses adopt innovation and realize results faster.
Education
The University of Texas at Austin
Bachelor of Journalism
1997 — 2000
SMU Cox School of Business
MBA, Marketing
2004 — 2006
Skills
- Online Marketing
- Strategic Planning
- Copywriting
- Leadership
- Marketing Management
- Go-to-Market Strategy
- Program Management
- Software as a Service (Saas)
- Digital Marketing
- Marketing Strategy
- Marketing
- Integrated Marketing
- Market Intelligence
- Saas
- Analytics
- Multi-Channel Marketing
- Strategy
- Management
- Demand Generation
- Product Marketing
- Marketing Communications
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