Lindsey Lawrence
Digital Sales Manager, Hearst Television
- Role
- Digital Sales Manager at NBC5
- Location
- South Burlington, VT, US
- LinkedIn followers
- 500 followers
About Lindsey Lawrence
More than 10 years in advertising sales for Hearst Television, I have held positions in several capacities and am currently leading the digital sales efforts for NBC5. My current role focuses on managing budget achievement across a range of platforms and coaching a team of Account Executives to success in selling a versatile portfolio of digital ad solutions, with local, regional and national placements.
Experience
Digital Sales Manager
Sep 2021 — Present · South Burlington, VT, US
After a proven tract record in digital revenue and a recognized sense of interest, I was promoted to Digital Sales Manager in 2021. In this role, my focus shifted from TV to Digital but I maintained similar responsibilities as my LSM role. I am my sales team\'s digital expert and conduit between Hearst\'s corporate digital leadership and our Account Executives (AE). Digital opportunities have expanded exponentially in the last few years, and with that our clients range from local to national. I represent local site/app, OTT streaming video, native content, and programmatic video and display. I collaborate with AEs on client strategy and digital product positioning, often attending client meetings to educate and consult our clients on best digital practices and approach. My passion and expertise has translated to record revenue in several product lines, as has contributed to a refined, educated, and digital savvy sales team.
Education
University of Vermont
Bachelor of Arts (B.A.), Political Science
2009 — 2013
Colchester High School
High School Diploma, High School
2005 — 2009
Skills
- Advertising
- Food
- Outlook
- Sales
- Restaurants
- Integrated Marketing
- Social Networking
- Social Media Marketing
- Grassroots Lobbying
- Microsoft Excel
- Powerpoint
- Legislative Research
- Research
- Food Service
- Social Media
- Food Preparation
- Event Planning
- Microsoft Word
- Public Speaking
- Hospitality
- Customer Service
- Marketing Strategy
- Online Advertising
- Leadership
- Management
- Marketing
- Public Relations
- Time Management
- Hospitality Management
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