Lindsey Laberge
Head of Marketing
- Role
- Sr Director, Global Marketing at Calumet
- Location
- Carmel, IN, US
- LinkedIn followers
- 500 followers
About Lindsey Laberge
High-performance Marketing Director with a Master of Business Administration and a background in revenue management. Expertise in maximizing profits by implementing effective marketing, inventory and pricing strategies. Proven ability to analyze competitive and demand data to make strategic decisions. Lean Six Sigma Green Belt. I am assertive and passionate about life. I tend to meet things head on and make things happen while empowering others to do so as well. I am a person of vision and action who likes to take what looks like a useless, broken-down shell of a building and turn it into a beautiful home all the while tracking it in my excel spreadsheet! I am often described as someone with a lot of energy because of my intense and direct personality. Specialties: Lean Six Sigma Green Belt May 2009*Delivered value to United Airlines by solving business problems through the use of Lean Six Sigma methodology and accompanying tools*Focused project on identifying the right ratio and mix of constructed verses specified cities for competitive fares* Increased share value for US point of sale to Korea by 1.33 points annually*Gained realized revenue for Dec 08-Apr 09 of $1.49MM and projected gains of $992K for May-Dec 09
Experience
Sr Director, Global Marketing
Apr 2025 — Present · Indianapolis, IN, US
Leading marketing for Calumet’s performance brands—Bel-Ray, TruFuel, and Royal Purple— as well as the specialty products portfolio.
Education
Brownsburg High School
High School
1998 — 2002
Indiana University Bloomington
Bachelor of Arts, Major: Germanic Studies, Minor- Western Eurpoean Studies
2002 — 2006
University of Florida - Warrington College of Business
Master, Business Administration
2010 — 2011
Indiana University - Kelley School of Business
Bachelor of Science, Marketing and International Studies
2002 — 2006
Indiana University - Kelley School of Business
Bachelor's degree
Continuous Improvement United Airlines
Lean Six Sigma Green Belt
2009 — 2009
Skills
- Powerpivot
- Budgeting
- Revenue Management
- Powerview
- Negotiation
- Marketing Management
- Market Analysis
- Inventory Management
- Email Marketing
- Marketing Strategy
- Analysis
- Market Planning
- Competitive Analysis
- Strata
- Powerpoint
- Forecasting
- Strategic Planning
- Leadership
- Sales Operations
- Pricing Strategy
- Market Research
- Minitab
- Excel
- Data Analysis
- Six Sigma
- Nextgen
- Healthcare
- Digital Marketing
- Data Mining
- Marketing Research
- Product Marketing
- Apollo
- Process Improvement
- Business Planning
- Lean Sigma
- B2b
- Financial Analysis
- Advertising
- Business Intelligence
- Kpi Dashboards
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