Lindsey Wyckoff
Director, Regional Integrated Marketing @American Cancer Society
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WORK HISTORY
Director, Regional Integrated Marketing @American Cancer Society
Leads a dynamic portfolio of work and serves as a strategic advisor to ensure successful execution of priority integrated marketing efforts. Develops, executes and manages promotional strategies and tactics to support mission and revenue priority activities, driving community relevance, storytelling and local lead generation. Provides strategic counsel to regional and departments, including conceptualizing strategies, partnering on teams to develop action plans, participating in integrated planning, removing barriers and enabling execution to bring those strategies to fruition. Advances the Society\'s mission, goals and objectives by raising market awareness and understanding of how the Society makes an impact in the fight against cancer.
EDUCATION
Commonwealth University-Bloomsburg
Bachelor, Communications/Public Relations with minor in Marketing
SKILLS
ABOUT LINDSEY WYCKOFF
A passionate, driven, results- and relationship-oriented marketing communications professional, I have more than 17 years of experience working with individuals and brands in both the sports and entertainment and non-profit industries. While the excitement of game day will always be special, it has been a meaningful transition to work with athletes and entertainers to support and raise visibility for organizations driving positive change across the country. Additional work passions: storytelling, marketing campaign planning and management, media relations, writing.
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