Lindsey Frette

About Lindsey Frette

Solving problems starts by understanding them. I love getting to the bottom of why people do what they do or why processes work like they work so that I can recommend changes. Through data analysis, conducting research, or sitting down with the users and stakeholders myself, I will find out why things are the way they are today. Whether I’m addressing a customer’s pain point or finding a tool that meets the needs of a team, I bring meaningful solutions that resonate. My background in marketing has helped me understand the importance of knowing what’s drives both customers and stakeholders. I’ve put these skills to work by bringing customer-centric mindfulness to companies and products throughout my career. At Delta Air Lines, I marketed to the nuanced mindset of the traveler who would prefer the Riviera Maya rather than Cancun. I articulated the time-saving value of Trane’s new customizable temperature widget to building engineers with too few hours in the day. In Latin America, I increased Microsoft exam deliveries through engagement and recognition with partners rather than discounts. And I kept user needs prioritized for the team while developing new learning products for our channel partners.A little more about me:I have an MBA from the UMN’s Carlson School of Management. My passions in life are learning and traveling. I am obsessed with audiobooks and podcasts about improving business, the world, and myself. And every once in a while, I end up late at work playing with a new set of data to find more and more insights. I think it’s safe to say I’m a bit of a nerd.I have been to 6 continents, 30+ countries, and all 50 states. But my favorite place to go is someplace I’ve never been.My specialties:+ Management Strategy+ Customer Journeys+ Organizational Design+ Process Improvements+ Statistical Analysis and Data Mining+ Marketing and Brand Strategy+ Customer, Partner, and Client Relations+ Microsoft Office

Experience

1. Technology Instructor

   Minnesota Tech For Success

   Sep 2023 — Present · Minneapolis, MN, US

   As a passionate educator and digital literacy advocate, I empower adults with essential computer and Internet skills that are critical for success in today\'s digital world. My role involves guiding students through hands-on courses that focus on practical applications in both personal and professional contexts.I am committed to making technology accessible and believe in the potential of every individual to thrive with the right tools and guidance. My approach combines practical exercises, real-world projects, and a supportive learning environment to help students overcome challenges and unlock their full potential.Goals for 2024:I aim to expand my current curriculum to include advanced modules, ensuring my students not only gain foundational skills but also have the opportunity to delve into more complex areas of technology.

Education

• University of Wisconsin-Eau Claire

  BBA, Marketing

  2000 — 2004

• UMN Carlson School of Management

  Master of Business Administration (MBA)

  2010 — 2013

Skills

• Process Improvement
• Management
• Product Marketing
• Social Media Marketing
• Marketing Communications
• Marketing Management
• Microsoft Office
• Sales
• Email Marketing
• Program Management
• Account Management
• Revenue Analysis
• Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Operational Excellence
• Leadership
• Online Advertising
• Business Development
• Strategic Partnerships
• New Business Development
• Communication
• Creative Briefs
• Partnership Marketing
• Vendor Management
• Strategic Planning
• Hotels
• Business Process Improvement
• Project Management
• Loyalty Marketing
• Tourism
• Product Management
• Strategy
• Content Management
• Competitive Analysis