Lindsey Brown

About Lindsey Brown

Brand Account Coordinator for Journeys Marketing

Experience

1. Marketing Account Coordinator

   Journeys

   Jul 2015 — Present · Nashville, TN

   Develop and maintain strong daily relationships with the buying team and brand partners, ensuring clear communication and alignment on product strategies.• Actively participate in brand meetings, conference calls, and trade shows to stay informed on industry trends, product updates, and strategic initiatives.• Lead the planning and execution of retail-marketing programs with branded vendors that align with key product buys and seasonal programs, including in-store promotions and branded fixtures, working closely with the Visual team.• Develop and manage project plans to implement branded programs.• Craft and coordinate internal communication strategies for marketing related programs.• Develop and implement individual annual co-op plans for key brands, strategically allocating resources to maximize each brand’s marketing budget and drive mutual growth.• Create co-op billing requests/invoices for brands and track invoicing and payment of $11M co-op budget.• Ensure brand marketing is consistent across all channels (in-store, online, social media, JTV, etc.).• Partner with buying team, brand partners, and e-Commerce team to support new product stories and launches with appropriate marketing assets.• Communicate with eCommerce team to ensure email calendar, website content, etc. is current with brand promotions and programs.• Partner with Social and Digital Advertising teams to develop multichannel marketing strategies to accommodate brands of all budget sizes, through paid social campaigns, digital advertising, and influencer partnerships. • Manage employee sales contests for key brands from conception to completion, including communicating, assembling and reporting results, vetting winners, and ensuring winner compensation.• Coordinate and execute brand seedings in retail stores.• Partner with the events team to oversee brand sponsorships and activations at the annual sales meeting.

Education

• Brentwood Academy

  High School Diploma

  1998 — 2004

• University of Tennessee, Knoxville

  Bachelor of Arts (BA), Business Administration and Management, General

  2004 — 2008

Skills

• Fashion Design
• Event Management
• Customer Service
• Marketing Budget Management
• Investor Relations
• Team Building
• Budget Reconciliation
• Public Relations
• Project Planning
• Fundraising
• Sales
• Microsoft Office
• Relationship Building
• Community Outreach
• Project Management
• Organization Skills
• Key Account Relationship Building
• Animal Welfare
• Powerpoint
• Invoicing
• Marketing Communications
• Styling
• Advertising
• Corporate Events
• Social Media
• Event Planning
• Consumer Relations
• Social Networking
• Copy Editing
• Marketing
• Community Engagement
• Microsoft Excel
• Marketing Event Planning
• Account Management
• Leadership
• Proofreading
• Employee Relations