Lindsey Auer Schweiker

Senior Manager, National Marketing @The Scout Guide

Charlottesville, VA, US

Works with senior leadership team to define and track key metrics related to websitetraffic and audience development and engagement- Establishes goals for new and returning users and pageviews forTheScoutGuide.com, email subscribers, social media followers, and visitors toThe Scout Guide digital properties- Creates campaigns to ensure traffic and audience development goals are met- Regularly tracks and reports Google/Emma/social media analytics to understandconsumer behavior and develop strategies to optimize content and promotions formaximum engagement- Analyzes data and performance of content on marketing channels (website, email, social)and campaigns to create and improve strategies for digital brand growth and awareness- Develops and executes strategic email acquisition campaigns, giveaways, and brandpartnerships or collaborations with TSG advertisers- Establishes an annual marketing calendar that defines marketing initiatives and campaigns that will be implemented on levels of the organization (national, local, and franchise audiences) and helps ensuresconsistent voice across all levels of the organization- Works to create and implement strategy for sharing TSG national editorial, news, updates, etc. across social media platforms and create meaningful growth and traffic on national social media accounts- Ensures content is optimized, created, and communicated with all levels of the organization and all audiences in mind- Leverages website banners/boxes, emails, and social media content to promote variousfacets of The Scout Guide brand- Researches and develops partner marketing programs designed to increase exposure ofThe Scout Guide brand to new audiences and/or generate revenue- Partners with Franchise Success team to educate and support franchisees on TSGmarketing campaigns, best practices, training materials, etc- Supports and collaborates in any PR, local, and franchise development marketinginitiatives as needed

University of Colorado Boulder

Bachelor’s Degree, Communication

University of Colorado Boulder

Bachelor’s Degree, Fine/Studio Arts, General