Lindsey Fee
Strategy Director | Brand Strategy | Performance Marketing
- Role
- Strategy Director at Valtech
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Lindsey Fee
Strategic marketing leader with 10 years of experience driving results through data-driven, multi-channel strategies. I love digging into research, uncovering opportunities, and turning ideas into campaigns and experiences that actually make an impact.I’ve developed and led integrated marketing strategies across channels, working closely with creative, media, and client teams to drive brand growth and deliver results. With a strong foundation in entertainment and tourism, I’ve helped launch campaigns for top brands, always keeping the work grounded in what matters: clarity, insight, and purpose.My specializations include: Integrated Marketing Strategy Creative Strategy Digital Experience Strategy Content & Messaging Strategy Partnership & Sponsorship Brand Framework Development Audience & Market Research/Analysis Go-to-Market Strategy
Experience
Strategy Director
Jul 2025 — Present · Charlotte, NC, US
Leads the development of integrated strategies across marketing, brand, and digital experience. Delivers strategic direction rooted in consumer insights, market research, and business goals. Shapes digital experiences, identifies growth opportunities, and brings insight-led campaigns to life.• Partners with creative, media, and data teams to develop campaigns that elevate brand presence, drive engagement, and convert effectively.• Develops experience strategy for website initiatives, aligning user needs, content architecture, and business objectives to deliver intuitive, high-performing digital platforms.• Facilitates workshops to align stakeholders and uncover insights, resulting in cohesive brand strategies.• Provides thought leadership across Valtech’s broader strategy practice, from brand platforms to digital ecosystems• Experienced in brand framework development, go-to-market strategy, content architecture, and omnichannel campaign planning
Education
Florida State University
Bachelor of Arts (B.A.), Communication and Media Studies
2013 — 2017
Skills
- Leadership
- Customer Service
- Marketing
- Public Speaking
- Graphic Design
- Microsoft Office
- Research
- Social Media
- Event Planning
- Social Media Marketing
- Microsoft Excel
- Web Design
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