Lindsey Welch

WORK HISTORY

EDUCATION

SKILLS

ABOUT LINDSEY WELCH

Working at the intersection of marketing, growth, customer experience, and data, I’ve had the opportunity to help companies better understand their customers, communicate more effectively, and build smarter strategies that drive long-term growth.My background in Business Journalism and Psychology from the University of North Carolina at Chapel Hill shaped how I think about growth and communication: understand the audience, understand behavior, and then build the system that moves people from interest to action to loyalty.I combine behavioral insight with analytics and SQL-driven reporting to identify friction points, optimize customer journeys, and build programs that perform — not just launch.Throughout my career, I’ve:• Built and optimized lifecycle marketing programs• Developed segmentation and personalization frameworks• Partnered cross-functionally across product, sales, and analytics• Translated complex data into clear strategic action plans Over the past several years, I’ve worked in fast-moving technology environments where understanding customer behavior, improving retention, and building scalable marketing systems are critical. I’m particularly interested in how data, automation, and thoughtful communication can work together to create better customer experiences and stronger businesses.I believe in testing, iterating, adapting quickly, and scaling what works. I thirve in environments where innovation is encouraged, experimentation is expected, and impact is measurable.