Lindsey Timberman
Loyalty Marketing Program Operations
- Role
- Lead, Loyalty Operations and Consumer Engagement at Under Armour
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Lindsey Timberman
Creatively driven customer engagement marketer experienced in the development…
Experience
Lead, Loyalty Operations and Consumer Engagement
Oct 2022 — Present · Baltimore, MD, US
Create, manage, and lead all loyalty marketing operations from program pilot through national launch and continue program growth and expansion- Manage day-to-day marketing operations while building out and document new processes and procedures to drive growth and complexity of program complexity and functionality- Deliver a seamless customer experience for members by working cross-functionally with Global and Regional Marketing, Technology, eCommerce, Retail, Merchandising, Experiential and Analytics Team- Produce, maintain, and execute loyalty program marketing including ideation, briefing and final execution, while collaborating with other marketing and cross-functional partners to incorporate the program into relevant brand campaigns. Primary focus includes program offer and campaign strategy support as well as experiential sweepstakes execution- Maintain fulfilment of program and rewards through email, direct mail, and SMS; managing external agencies to support as needed- Manage the loyalty platform and customer facing dashboard, working with partners to plan, prioritize and execute strategies and confirm functionality based on business goals and needs- Drive operational KPIs and communicate performance in partnership with Analytics to successfully achieve program goals, including new member enrollment and conversion, and driving incremental revenue.
Education
Stockton University
Bachelor of Science - BS
Delaware Technical and Community College
Certificate, Web Development and Design
2009 — 2010
Wilmington University
Master of Science - MS, Information Systems Technology
2013 — 2014
Cumberland Regional High School
High School Diploma, Honors, Advanced Placement
1992 — 1996
Wilmington University
Master's Degree in Business Administration, Marketing Management
2010 — 2012
University of Delaware
Bachelor of Science, Business With a Concentration in Hotel, Restaurant and Institutional Management
2000 — 2002
University of Delaware
Bachelor of Science - BS
Stockton University
B.S., Business/Marketing
1996 — 2000
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