Lindsey Tanoff
Brand Management
- Role
- Sr Brand Manager at Eyemart Express
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
Experience
Sr Brand Manager
May 2022 — Present · Farmers Branch, TX, US
Worked on a \"Rebranding\" project that extended throughout every department in the company. Conducted department audits on creative assets, planned a phase-like approach to ensure all deliverables per department would be changed over to our new brand identity and voice within 1 year-Manage brand-based marketing programs/campaigns while working cross-functionally with a talented Creative and Strategy team. Puts together project requests, creative briefs, deliverable checklists to ensure all needs will be met for each campaign/project-New product and philanthropy based product launches (Halston, SU2C, Dr. Seuss) in men, women, and children\'s categories. Product launches are planned with channel owners: Website, Email/DM, Social Media, Paid Media, and Merchandising, to ensure the success of the project-Partnering with HR to provide internal branding assets for training and communication purpose that align with the Eyemart Express brand identity, voice, and tone- Production for monthly townhall videos and product photography.
Education
University of North Texas
Master’s Degree, Merchandising/Digital Retailing
2015 — 2017
Texas State University
Bachelor of Science (B.S.), Fashion Merchandising, Business Administration
Skills
- Fashion
- Blogging
- Leadership
- Microsoft Office
- Sales
- Customer Service
- Merchandising
- Event Planning
- Social Media
- Marketing
- Press Releases
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