Lindsey Peterson
Head of Beauty @Ground
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WORK HISTORY
Head of Beauty @Ground
NY, US
EDUCATION
Pace Academy
High School Diploma, General Education
College of Charleston
Bachelor of Science (B.S.), Business Finance
SKILLS
ABOUT LINDSEY PETERSON
I am the Head of Beauty at Ground AI, where I harness the power of AI to help DTC brands scale, optimize revenue, and stay ahead in an ever-evolving market. With over a decade of experience at industry leaders like Violet Grey, Saks Fifth Avenue, and Verishop, I have built a career at the intersection of beauty, wellness, and commerce. I am passionate about blending cutting-edge innovation with brand storytelling, ensuring that technology enhances—not replaces—the artistry and authenticity that make beauty brands truly stand out.
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