Lindsey Perkins

Experience

1. Director of Communications and Marketing

   Plug In America

   Dec 2022 — Present

   Select achievements:• Led comprehensive PlugStar.com website redesign and vendor transition, securing executive and board approval through strategic business case development. Managed cross-functional project coordination with weekly developer meetings while maintaining internal stakeholder alignment.• Co-secured $5M DOE grant for nationwide EV education campaign. Authored winning marketing strategy (40%-50% of proposal) and currently lead multi-channel campaign execution, including professional video production and paid digital education initiatives.• Authored winning proposal and led execution of comprehensive two-year marketing initiative to educate Arizonans on federal EV incentives and build positive EV sentiment• Led the successful launch of new brand identity and website within 14 weeks of hire, despite minimal documentation and loss of only team member at week 7. Independently established site architecture, coordinated vendor completion, and developed comprehensive launch strategy.• Spearheaded organization-wide CRM migration from legacy system to HubSpot, securing cross-departmental buy-in and executing full email database transition. Enabled automated workflows, integrated user journey tracking across digital channels, and improved operational efficiency.• Built reporter relationships at top-tier outlets and secured media monitoring software that enabled tracking of media mentions. Achieved 48% AVE growth in second year ($117.7M) and manage rapid response coordination and executive messaging.• Built and developed high-performing team while creating documentation infrastructure that enabled delegation and business continuity.• Foster culture of trust and transparency by advocating for professional development resources, coaching team members, and explicitly communicating both formal and informal organizational norms to support growth and success.

Education

• Southern Methodist University

  Bachelor of Business Administration, Marketing

  2005 — 2009