Lindsey Herb Obrien

About Lindsey Herb Obrien

Experienced Marketing, Commercial & Sales Executive with extensive experience in business leadership roles, retail sales, brand development and new business. Broad knowledge and proven success leading organizations to maximize their performance and ROI via effective Business & Marketing Strategy, strategic innovation, consumer insights programs that drive brand awareness, and superior retail execution. Strategic thinker that thrives in a fast-paced, multi-layered business environment with the ability to effectively prioritize activities and motivate others to deliver results. Extensive international experience leading new product launches and developing global market strategies to build brands and grow revenues. Strong skills and experience in Retail Sales and Go to Market Execution. Skilled communicator known for building relationships across all levels of an organization. Proven business and team leader, with full multifunctional direct reports. Known and recognized for building high trust and high performing organizations.

Experience

1. Senior Director, Brand & Sales

   Procter & Gamble

   Nov 2021 — Present · Cincinnati, OH, US

Education

• Miami University

  Bachelor of Science, Marketing

  2001 — 2005

Skills

• Sales Process
• Customer Insight
• Go to Market Strategy
• Product Innovation
• Consumer Behaviour
• Segmentation
• Fmcg
• Brand Equity
• Shopper Marketing
• Retail Marketing
• Global Marketing
• Market Planning
• Brand Architecture
• Marketing Management
• Competitive Analysis
• Retail Sales
• Brand Management
• Marketing Strategy
• Consumer Products
• Marketing
• Marketing Research