Lindsey M.

About Lindsey M.

Strategic Marketing Leader Who Gets Things Done (Without the Jargon)I help established businesses unlock growth through smart marketing and strategic positioning. No magic tricks, just proven methods, clear processes, and measurable results that actually impact your bottom line.Practical Background20+ years building marketing and sales functions across engineering services, energy, publishing, and other industries. I specialize in working with businesses that have grown through referrals but need systematic lead generation and strategic positioning.Results That Matter:$34M+ Revenue Growth: Built American Cultivation Systems from concept to major revenue driver 152% Territory Performance: Created Hilti\'s highest-performing energy territory in the U.S. Complete Business Repositioning: Transformed American Thermal Systems from commodity installer to specialized design-build firm M&A Advisory: Currently helping companies optimize for international expansion and exit preparationWhat I Actually Do:Build marketing from scratch for companies ready to systematize growthStrategic repositioning to help businesses move upmarketLong-term relationship marketing for complex B2B sales cyclesTeam development using existing staff rather than complete overhaulsROI-focused campaigns you can actually measureSmart Budget Strategy: My M&A advisory background means I understand what data drives enterprise value. I help you invest marketing dollars in activities that generate immediate ROI while building documented performance that maximizes valuation when it\'s time to scale or exit.My Working Style:I integrate with your existing team rather than disrupting everything. I believe in testing approaches, measuring results, and adjusting based on what works. Also, I promise not to use \"synergy\" unironically in our meetings.Most engagements show positive ROI within 90 days, with comprehensive systems built within 6-12 months.Best Fit For: Companies doing $2M-$50M in revenue who need strategic marketing leadership but aren\'t ready for a full-time CMO. Let\'s have a no-nonsense conversation about your marketing challenges, budget realities, and growth goals.

Experience

1. Chief Marketing Officer

   Stress Engineering Services, Inc.

   Oct 2025 — Present

   Stress Engineering Services: 50 years of turning critical uncertainty into engineering certainty. We deliver independent, rigorous, defensible engineering for organizations confronting high-consequence decisions where technical risk is unacceptable.As a 100% employee-owned firm, we maintain complete objectivity- no products to sell, no shareholders to serve, zero conflicts of interest. Our integration of proven methodology, world-class testing infrastructure, and five decades solving problems most firms never encounter enables clients to act with confidence when failure isn\'t an option.

Education

• University of Houston

  Bachelor of Arts (BA)- Magna Cum Laude

• San Jacinto Community College: Houston, Texas

  Associate of Arts (AA)