Lindsey Zinda

About Lindsey Zinda

Experienced Global Merchant with obsession with checking things off my list. I strive to be in an environment that fosters creativity and builds relationships. I am at my best in a role where communication is key. Passionate about product, people and the exploring the process to drive results. I believe in the power of team and coming together to achieve our goals.Strengths:Product & Merchandising Strategy Strategic PlannerRetail LandscapeLeadershipGlobal mindsetEffective Communicator Community : Team- First CultureNike Diversity and Inclusion Leader

Experience

1. Senior Merchandising Manager, Global Men\'s Training Apparel

   Nike

   Aug 2025 — Present

   Ownership of 24.7, Primary, Unlimited, Flex. 85% of total Men’s Training line a 1.4B annual business. • CY27 Strategic Line plan ownership for 5 franchises, Briefing workshop, lead strategy for new distribution, styles and future LP direction with Tri-ad teams.• Coaching and mentorship of merchandising teammates.• Led assortment workshops, develop strategy for Men’s Training and Nike Direct• Cross functional relationships, build trust with new tri-ad teams, lead weekly geo calls. • Established new distribution strategy for 24.7, Primary and Unlimited• Developed new franchise, line plan and distribution for Men\'s Training Opportunities. • Hind sighting, Inventory management, key metrics for Men’s Training line.• Identified risks and problem solved on marketplace gaps with NA, GC.• Best in class merchandising tools for KAPE, MAR and line planning.

Education

• Linfield College

  BA

  2008 — 2012